02
2024
Odyssey
We designed a social-first campaign for a functional drink: a planned cadence of videos and photos that gave voice to who it's for, what it does and when to reach for it.
The Challenge
Taking a product to market
01 / The Films
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Creating a social native voice for a complex product.
We crafted a set of creative concepts that explain the drink one idea at a time. Tight scripts, hooks that earn the first second and edits built to retain that attention leaving the viewer with a higher resolution understanding of the product.
02 / The Stills
[Caption]
[Caption]
Scope
10 Vertical Films, 50+ Stills
Instagram, Facebook, TikTok, Web
1 unique
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